{"title":"Start Here","description":"\u003cp\u003eNot sure where to start? These are the four products we recommend most often. Cheap enough to test, useful enough to keep using.\u003c\/p\u003e","products":[{"product_id":"snuffle-mat-warm-papaya","title":"The Snuffle Mat — Warm Papaya","description":"\u003cp\u003eA soft felt mat that turns a pile of kibble into ten minutes of calm.\u003c\/p\u003e\u003cp\u003eDogs were built to sniff and forage. \u003cstrong\u003eThe Snuffle Mat\u003c\/strong\u003e lets them do exactly that. Scatter a handful of dry food across the petals and your dog drops nose-first into focused work — heart rate down, brain engaged, completely absorbed.\u003c\/p\u003e\u003ch3\u003eWhy it works for anxious dogs\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTurns pacing and fixation into focused sniffing\u003c\/li\u003e\n\u003cli\u003eSlows down fast eaters who gulp from stress\u003c\/li\u003e\n\u003cli\u003eGives reactive or post-op dogs a calming outlet on rest days\u003c\/li\u003e\n\u003cli\u003eTen minutes on the mat drains more mental energy than a 30 minute walk\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe detail\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e48 × 38 cm, sized for any breed\u003c\/li\u003e\n\u003cli\u003eNon-slip base\u003c\/li\u003e\n\u003cli\u003eMachine washable on a cool cycle\u003c\/li\u003e\n\u003cli\u003eSoft felt, gentle on noses\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eAlways supervise. Not a chew toy.\u003c\/em\u003e\u003c\/p\u003e","brand":"Calmhound","offers":[{"title":"Default Title","offer_id":56674436907388,"sku":"CH-SNUFMAT-PAPAYA","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/8424\/0508\/files\/64831639166255_.pic.jpg?v=1777034714"},{"product_id":"calm-collar-lavender-4-pack","title":"The Calm Collar — Lavender (4 Pack)","description":"\u003cp\u003eWorn like any everyday collar. \u003cstrong\u003eThe Calm Collar\u003c\/strong\u003e releases a gentle, steady scent of lavender, chamomile and synthetic dog-appeasing pheromones — a scent profile inspired by the calming pheromones a mother dog gives off to settle her puppies.\u003c\/p\u003e\u003cp\u003eFor the dog who tenses before the car. For the rescue who can't relax in a new home. For the household pup who'd rather be glued to your leg than left in a room.\u003c\/p\u003e\u003ch3\u003eHow it works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCalming effect typically begins within an hour of wear\u003c\/li\u003e\n\u003cli\u003eEach collar lasts approximately 30 days of continuous use\u003c\/li\u003e\n\u003cli\u003eWorks alongside training, not as a replacement for it\u003c\/li\u003e\n\u003cli\u003eSafe for dogs aged 12 weeks and up\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat's in the pack\u003c\/h3\u003e\u003cp\u003eFour adjustable collars. Fits neck size 15 to 70cm. Cut to length. Waterproof. Wear alongside your dog's normal collar.\u003c\/p\u003e\u003ch3\u003eIntroduce gradually\u003c\/h3\u003e\u003cp\u003eIf your dog scratches at the collar in the first hour, take it off and try again the next day. Remove if any irritation appears.\u003c\/p\u003e","brand":"Calmhound","offers":[{"title":"Default Title","offer_id":56674437038460,"sku":"CH-COLLAR-LAV-4PK","price":32.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/8424\/0508\/files\/V888-ELOSUNG15265-214551-00.jpg?v=1777034720"},{"product_id":"lick-mat-suction-base","title":"The Lick Mat — Suction Base","description":"\u003cp\u003eRepetitive licking releases endorphins. That's not marketing talk, that's actual neurology. Which is why a lick mat is one of the quickest ways to settle an anxious dog in under two minutes.\u003c\/p\u003e\u003ch3\u003eWhere to use it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBath time — suction it to the wall of the tub\u003c\/li\u003e\n\u003cli\u003eNail trims and grooming — stick it to the floor or crate door\u003c\/li\u003e\n\u003cli\u003eVet visits — slide it onto the table\u003c\/li\u003e\n\u003cli\u003eFireworks night — a frozen mat extends the calm to 20+ minutes\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat to put on it\u003c\/h3\u003e\u003cp\u003eFrozen banana, plain yoghurt, wet food, or peanut butter (xylitol-free only). Smear, freeze, deploy.\u003c\/p\u003e\u003ch3\u003eThe detail\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e20 × 20 cm\u003c\/li\u003e\n\u003cli\u003eFood-grade silicone, BPA-free\u003c\/li\u003e\n\u003cli\u003eSuction base sticks to any flat surface\u003c\/li\u003e\n\u003cli\u003eFreezable\u003c\/li\u003e\n\u003cli\u003eDishwasher safe\u003c\/li\u003e\n\u003cli\u003eAvailable in fish, sunflower and paw shapes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eAlways supervise. Not a chew toy.\u003c\/em\u003e\u003c\/p\u003e","brand":"Calmhound","offers":[{"title":"Blue \/ Fish","offer_id":56674437497212,"sku":"CH-LICKMAT-BLUE-FISH","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ Sunflower","offer_id":56674437824892,"sku":"CH-LICKMAT-BLUE-SUN","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ Paw","offer_id":56674437857660,"sku":"CH-LICKMAT-BLUE-PAW","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Green \/ Fish","offer_id":56674437890428,"sku":"CH-LICKMAT-GREEN-FISH","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Green \/ Sunflower","offer_id":56674437923196,"sku":"CH-LICKMAT-GREEN-SUN","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Green \/ Paw","offer_id":56674437955964,"sku":"CH-LICKMAT-GREEN-PAW","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ Fish","offer_id":56674437988732,"sku":"CH-LICKMAT-PINK-FISH","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ Sunflower","offer_id":56674438021500,"sku":"CH-LICKMAT-PINK-SUN","price":22.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ Paw","offer_id":56674438054268,"sku":"CH-LICKMAT-PINK-PAW","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/8424\/0508\/files\/17911617221953_.pic_hd.jpg?v=1777034731"},{"product_id":"calmhound-relax-calming-chews","title":"Calmhound Relax Daily Calming Chews","description":"\u003cp\u003eA daily soft chew for dogs who struggle to settle, made with botanicals long-loved by anxious pups: chamomile, valerian root, hemp seed oil, L-theanine and a hint of carrot.\u003c\/p\u003e\u003cp\u003eDesigned for the everyday triggers UK dogs deal with most: fireworks, thunderstorms, vet visits, car journeys, and being left alone for the school run.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile\u003c\/strong\u003e, a traditional botanical that supports relaxed behaviour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eValerian root\u003c\/strong\u003e, gently encourages restful sleep\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eL-theanine\u003c\/strong\u003e, the amino acid found in green tea, supports a calm focus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHemp seed oil\u003c\/strong\u003e, rich in omega-3 and omega-6 for joint and coat condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarrot\u003c\/strong\u003e, natural antioxidants and gentle fibre\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow it compares\u003c\/h3\u003e\u003cp\u003eMost high-street calming chews use a single botanical (usually chamomile) at low concentration, padded out with bulking agents. Calmhound Relax stacks four active ingredients at meaningful doses, with no CBD, no THC, no artificial preservatives.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eGive one chew per 10kg of body weight, once daily. For known stressful events, give 30 to 60 minutes beforehand. Most owners notice a difference in their dog's settling behaviour within 7 to 14 days of consistent use.\u003c\/p\u003e\u003ch3\u003eWhat you get\u003c\/h3\u003e\u003cp\u003eApproximately 60 soft chews per jar, around one month for a medium dog. Beef-liver flavoured, taken like treats by the vast majority of dogs.\u003c\/p\u003e\u003ch3\u003eCommon questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs it safe alongside other supplements?\u003c\/strong\u003e\u003cbr\u003eYes for most healthy dogs. If your dog is on prescription medication, speak to your vet first.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill it make my dog drowsy?\u003c\/strong\u003e\u003cbr\u003eNon-drowsy at the recommended dose. The goal is calm, not sedated.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow quickly does it work?\u003c\/strong\u003e\u003cbr\u003eSome owners notice an immediate effect within 30 to 60 minutes. The cumulative effect, where the dog's baseline anxiety drops, takes 7 to 14 days.\u003c\/p\u003e\u003ch3\u003eThe Calmhound promise\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNo artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003eNo CBD, no THC, fully UK legal\u003c\/li\u003e\n\u003cli\u003eMade in a GMP-certified facility\u003c\/li\u003e\n\u003cli\u003eFree UK delivery on orders over £40\u003c\/li\u003e\n\u003cli\u003e30 day promise: if you and your dog don't get on with them, we refund you\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThis is a complementary feed, not a veterinary medicine. If your dog has a diagnosed condition or is on prescription medication, please speak to your vet before use. Not suitable for puppies under six months, pregnant or nursing dogs.\u003c\/em\u003e\u003c\/p\u003e","brand":"Calmhound","offers":[{"title":"Default Title","offer_id":56675350511996,"sku":"CH-RELAX-CHEWS","price":27.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/8424\/0508\/files\/RELAX-1-min.jpg?v=1777043674"}],"url":"https:\/\/www.calmhound.co.uk\/collections\/start-here.oembed","provider":"calmhound","version":"1.0","type":"link"}